We all spend money on advertising and marketing to try and generate new leads and get our business 'out there' but there is probably far more money wasted on advertising than you think. What if there was a way you can see how successful your advertising is?
Well, luckily, there is. It's called Google Analytics and by installing a small script on your web page you can see where your visitors are coming from - details such as referring websites, countries of the world, and even the most view pages are available in detail.
By using this tool you can see the impact of any advertising and marketing, both online and offline, a screen shot is available below.
Don't worry if it's a little confusing to look at, we are happy to manage your analytics for you, in fact we recommend it because by tieing your analytics data with regional tourism websites we can see just how effective any advertising is and get a much better overview of how we can make your business much better online and reach more (or more appropriate) consumers.
We can email you summaries of data by email and provide a concise overview of what's working well and what's not, we can also advise on short term and long term strategies to keep your business ahead of your competitors.
If you have a website but do not have visitor statistics installed you really need to do so straight away, why not give us a call and we can get your website set-up and see where we can go from there.
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