Web 2.0

Web 2.0 and social networking are incredibly important in todays web development providing ways of speeding up web development, endorsing products and services, building reputations and participating in new and exciting customer building collaborative social projects.

The web is becoming organic, where it was once only possible to see what a celebrity was doing by visiting their own web site, you can now keep up to date to within minutes by reading information about that persons daily activities using collaborative information tools such as Twitter.

How To Become Web 2.0

There are many ways in which you can become Web 2.0 to the benefit of your web site and subsequently your business including;

• joining and using social networking sites such as Facebook and Myspace
• uploading user content such as images and video to Panaramio and Youtube
• using Google Maps and geolocation for business awareness
• creating and editing Web Logs (blogs) using tools such as Blogspot
• participate in online conversations with tools such as Twitter
• edit and provide content to wikis such as Wikipedia

There is incredible options and diversity for increasing business awareness, product sales and building new fruitful collaborative and customer relationships using some of these methods.

The Importance Of Mobile

Hundreds of thousands of people, many of whom are professional and skilled workers and subsequently potential consumers spend more time on the internet than they do watching television according to a recent research article. Not only that, as we become more eco-friendly using public transport, walking or sharing other peoples transport, more time is freed up to use mobile devices and participate in social networking, collaborating or shopping on the web. Look around any of London's tube stations, cafe's and parks and you will notice professional workers, artists, musicians and students all using mobile phones and handsets to participate and use the mobile web.

This trend is set to increase and expand as the technology-waves from London's epicentre move once again throughout Britain, this is just the beginning of an internet and mobile device revolution.

The mobile web, in essence gives you a certain freedom to manage your portfolio, develop and manage customer transactions from almost anywhere in the world with the right tools and support.

Mobile Examples

Unfamiliar with the differences between web sites developed for personal computers and mobile phone? Well for a start the average resolution of a computer screen is between 1024 and 1440 pixels wide, whereas for a web site to be visible on most mobile devices the resolution has to be a maximum of 240 pixels wide - thats almost 1/5 of the size of a normal web site! And that is just the start!

Have a quick look at www.campbeltown.mobi for an example of a web site specifically developed for displaying on mobile devices from the early WAP days to modern 3G handsets, it's exactly what you'll need to maximise your potential in the mobile web market!

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